Rina Arutiunian

Product designer | UX/UI

Helping businesses with informed design solutions that users love

I’ve collaborated with trailblazing startups in generative AI, transformed user experiences for e-commerce and educational platforms, and brought personal websites to life—delivering impact across a wide range of industries in B2C, B2B, and B2E industries.

More About Me

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100% Job Success Rate (Upwork)

Recent Projects

Mobile App

AI Feature Integration

AI Avatars seamlessly integrated into the new T-Phone, unveiled at a conference in Barcelona.

Picsart x Deutsche Telecom

Unicorn startup's AI Avatars integration for T-phone under tight deadline

As a Product designer from Picsart's cross-functional team, I worked on integration of Picsart’s AI Avatars feature into Deutsche Telekom’s new T-phone.

Mobile App

Picsart x Deutsche Telecom

Unicorn startup's AI Avatars integration for T-phone under tight deadline

As a Product designer from Picsart's cross-functional team, I worked on integration of Picsart’s AI Avatars feature into Deutsche Telekom’s new T-phone.

SAAS

AI Powered Unicorn Startup

Picsart

Designed new feature for Picsart's enterprise clients

I designed Sticker Studio for Picsart's printing industry clients. Market research revealed its strong potential, so I developed a prototype showcasing various user flows. Positive feedback from enterprise clients led to the project's approval for development.

SAAS

Picsart

Designed new feature for Picsart's enterprise clients

Website Redesign

ADHD Coaching Platform

Unconventional Organisation

433% increase in form submissions within the first week of launch

I helped ADHD coaching team to redefine their platform by leading a full redesign and successful relaunch. This resulted in significantly improved user activation, a 433% increase in form submissions in the first week after launch, and positive user feedback.

Website Redesign

Unconventional Organisation

433% increase in form submissions within the first week of launch

Case Studies

View Case Studies

Mobile App

Re:Coded

Case study: KennzeichenMax

Scalling E-commerce marketplace from 0 to 70,000 users

Mobile App

KennzeichenMax

Case study: KennzeichenMax

Scalling E-commerce marketplace from 0 to 70,000 users

View Case Study

Mobile App

Re:Coded

Case study: Fidelity Fit

Fitness app for busy people

Mobile App

Re:Coded

Case study: ShopEco

Sustainability products marketplace with learning features and rewards

View Case Study

Mobile App

Re:Coded

Case study: Fidelity Fit

Fitness app for busy people

Top Skills

Whether it's conducting user research, crafting wireframes, or designing intuitive interfaces, my approach is always rooted in a desire to learn and improve.

I believe well-defined problem is already half solved. My goal is to ensure users can achieve their objectives smoothly, without unnecessary friction.

User-Centred Design

I maintain a strong focus on the user throughout the design process, ensuring their needs are at the forefront of every decision. I’ve conducted user interviews, surveys, and user testings to guarantee meaningful, impactful experiences.

Collaboration and Communication

I've collaborated with cross-functional teams across various countries, refining my ability to work seamlessly with developers, project managers, and marketers. Clear communication is key, and I ensure everyone stays aligned with project goals. FigJam is my go-to for remote collaboration, effortlessly integrating with Figma for a smooth design process.

Prototyping and Testing

I’m highly skilled in prototyping tools like Figma and conducting usability tests. I iterate on designs based on user feedback, ensuring the final product is polished, functional, and aligned with both user and business goals.

Some of My Favourite Tools

Figma is my go-to platform for collaborative design. Its cloud-based system allows me to work effortlessly with team members and clients, enabling real-time feedback and swift design iterations.

Figma

Figma is my go-to platform for collaborative design. Its cloud-based system allows me to work effortlessly with team members and clients, enabling real-time feedback and swift design iterations.

Figma

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Framer is my go-to tool for creating interactive websites. I use it to turn designs into working sites and improve the user experience.

Framer

Framer is my go-to tool for creating interactive websites. I use it to turn designs into working sites and improve the user experience.

Framer

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I use Wix when clients prefer it and are familiar with its functionality and CMS. It's a practical choice for building user-friendly websites quickly, with access to SEO tools.

WIX

I use Wix when clients prefer it and are familiar with its functionality and CMS. It's a practical choice for building user-friendly websites quickly, with access to SEO tools.

WIX

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I use ChatGPT to spark ideas and get inspiration for content and copywriting. It helps me explore different approaches and enhance the creative direction of my projects.

Chat GPT

I use ChatGPT to spark ideas and get inspiration for content and copywriting. It helps me explore different approaches and enhance the creative direction of my projects.

Chat GPT

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I use Google Forms to create surveys for user research and collect insights, while Google Sheets helps me organise and analyse data. For team video calls and client meetings, Google Meet ensures clear communication and collaboration.

Google Suite

Google Suite

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Midjourney is my creative tool for generating visual concepts. It helps me quickly explore design ideas, bringing inspiration to life through AI-generated art and imagery.

Midjourney

Midjourney is my creative tool for generating visual concepts. It helps me quickly explore design ideas, bringing inspiration to life through AI-generated art and imagery.

Midjourney

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Slack is at the heart of my team collaboration. It allows us to easily share ideas, files, and give real-time feedback, making teamwork smooth and efficient.

Slack

Slack is at the heart of my team collaboration. It allows us to easily share ideas, files, and give real-time feedback, making teamwork smooth and efficient.

Slack

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Zoom is my go-to for seamless video calls. It keeps communication clear, whether I’m meeting with clients or collaborating with teams, making remote work easy and efficient.

Zoom

Zoom is my go-to for seamless video calls. It keeps communication clear, whether I’m meeting with clients or collaborating with teams, making remote work easy and efficient.

Zoom

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Unsplash is my trusted source for high-quality visuals. It helps me find stunning, royalty-free images to elevate my designs and bring creative projects to life.

Unsplash

Unsplash is my trusted source for high-quality visuals. It helps me find stunning, royalty-free images to elevate my designs and bring creative projects to life.

Unsplash

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Rina Arutiunian smiling and holding a tiny dog

Passionate about design that delivers results

Strategic design that drives growth, not just looks good. I create user-first experiences that help your business grow—attracting customers and turning clicks into profit.

My mission is to empower businesses by transforming user needs, pain points, and goals into intuitive and engaging design solutions. Through research and understanding of the user, I provide assets that seamlessly translate insights into user-friendly experiences, ensuring that users love and connect with the end product.