Product designer, tennis player, and explorer
I help businesses with design solutions that users love. Lets connect!
Who Am I?
I’m an autonomous, proactive designer with a strong user-centred mindset. I’ve conducted numerous user interviews and testing sessions, always listening closely to gather the insights that shape products into what users truly need.
I’m fluent in Figma’s prototyping features and collaborate seamlessly through FigJam. With experience across a range of freelance projects, from e-commerce platforms to landing pages, I have a solid understanding of usability principles, information architecture, visual hierarchy, and both web and mobile interaction patterns.
I've worked closely with business owners and product managers to align designs with business goals and metrics. Familiar with design systems, I streamline processes by creating reusable components, styles, and leveraging Figma’s variants to simplify and accelerate workflows.
Process
My design process covers everything from problem definition to final delivery, ensuring that each product is intuitive and effective.
Why Product design?
My journey as a user experience and product designer began with a spark of curiosity that has only grown over time. As a self-taught designer, I've always been driven by a deep-seated passion for technology and innovation.
From a young age, I found joy in exploring new gadgets and solving technical challenges at home.
After completing my master's degree in Journalism, I worked for a Ukrainian fashion designer, conducting interviews and writing articles for the company website. Simultaneously, I studied at his fashion design academy.
Over the years, I ventured into various fields: I ran a small clothing design business and experimented with acrylic and oil painting. However, these pursuits didn't feel quite right. I wanted to be a part of digital society and make an impact. When I discovered UX/UI design, it seemed the perfect fit. It combined my love for technology, research, and creativity while offering flexibility.
I've had the privilege of learning from exceptional mentors who have helped me refine my skills. This continuous learning process has allowed me to develop a diverse and evolving skill set. My commitment to continuous improvement and my passion for creating exceptional user experiences drive me to stay updated with the latest trends and best practices in UX/UI design.
Throughout my journey, I've developed transferable skills that have made me a better UX/UI designer, including effective communication, problem-solving, and a keen eye for detail.
