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Case study: Fidelity Fit Fitness App

A concept for busy professionals to build consistent, sustainable workout routines. This is my personal project, it focuses on supporting users with limited time for fitness.

UX/UI Designer

Role

6 weeks (2024)

Duration

Personal

Type

View Prototype

Product Designer

Role

6 weeks

Duration

2024

Year

Personal

Type

View Prototype

Scope

As a Product designer, I started with research to understand the challenges busy professionals face in maintaining consistent workouts. I conducted face-to-face interviews with young professionals in London and gathered quantitative data through surveys.

Based on these insights, I developed key assumptions around time-efficient features like personalised scheduling and quick workouts.

I then focused on visual design, creating high-fidelity screens and an interactive prototype to test and refine the app's usability and user experience.

Based on these insights, I developed key assumptions around time-efficient features like personalised scheduling and quick workouts.

I then focused on visual design, creating high-fidelity screens and an interactive prototype to test and refine the app's usability and user experience.

Desk Research

Competitor Analysis

Survey

Persona

UJM

User Flow

Moodboard

Style Tile

Design System

Wireframes

Visual Design

Prototype

User Testing

User persona Jenny represents many busy professionals who struggle to find time for exercise in their hectic schedules

75% of the survey respondents are 25–34 years old and equally split between male and female.

User persona Jenny is motivated to stay healthy but often finds herself overwhelmed by work, leading to inconsistency in her workouts.

We designed a solution that would help Jenny (and users like her) prioritise fitness without adding more stress or time commitments to her day.

Survey findinds of primary user motivations: 92% want to improve health, 75% stay fit, and 67% relieve stress

Visual representation of the survey findings

Women looking straight into the camera while choosing products in the supermarket

Meet user persona Busy Jenny

Visual representation of the User Persona

92% of Busy Professionals Are Motivated by Health Improvement

The majority find it challenging to stay consistent and motivated, and they struggle to allocate time for exercise. They also feel stressed about not exercising, as their primary goal is to stay healthy.

Visual representation of the survey findings

Competitor Analysis

The fitness market is growing rapidly, but many products still fail to deliver a solution for people with tight schedules

User Motivations and Behaviours

✦ Users engage with fitness apps for convenience, motivation, progress tracking, and social interaction.

✦ Demographic differences shape motivations: younger users seek social validation and competition, while older users focus on health management and personalised guidance.

Pain Points and Areas of Improvement

✦ Complex interfaces, lack of personalisation, inaccurate tracking, and limited social features cause frustration.

✦ Difficulty integrating with wearable devices and providing accurate data leads to a lack of trust and reduced engagement.

Emerging Trends and Innovations

✦ Gamification (e.g., challenges, rewards, progress tracking) is effective in boosting motivation and engagement.

✦ Personalisation (e.g., tailored workout plans and nutrition recommendations) is a key trend.

Improvements to Fitness Apps That People Desire

"
Simple interface
Simple, not cluttered interface. Fun new workouts, especially dancing.
"
Less stress
Just in general, less stressful experience for someone who can get too hard on themselves for missing workouts or not achieving set goals.
"
Social aspect
I like the fitness apps that have a 'social media' aspect to them because seeing other people's progress is very inspirational and makes you feel like your in part of a community.
"
Accuracy and visibility
Accuracy, and they need to also see you, not just you following the app
"
Data-driven trends
Analyse past data to identify trends rather than creating new ones. Allow exercise swaps based on equipment availability, with an option to re-suggest initially swapped-out exercises.
"
Key considerations
Some things to be considered are: 1. Virtual Group Classes 2. Holistic Wellness 3. Offline Access

"
Simple interface
Simple, not cluttered interface. Fun new workouts, especially dancing.
"
Less stress
Just in general, less stressful experience for someone who can get too hard on themselves for missing workouts or not achieving set goals.
"
Social aspect
I like the fitness apps that have a 'social media' aspect to them because seeing other people's progress is very inspirational and makes you feel like your in part of a community.
"
Accuracy and visibility
Accuracy, and they need to also see you, not just you following the app
"
Data-driven trends
Analyse past data to identify trends rather than creating new ones. Allow exercise swaps based on equipment availability, with an option to re-suggest initially swapped-out exercises.
"
Key considerations
Some things to be considered are: 1. Virtual Group Classes 2. Holistic Wellness 3. Offline Access

"
Simple interface
Simple, not cluttered interface. Fun new workouts, especially dancing.
"
Less stress
Just in general, less stressful experience for someone who can get too hard on themselves for missing workouts or not achieving set goals.
"
Social aspect
I like the fitness apps that have a 'social media' aspect to them because seeing other people's progress is very inspirational and makes you feel like your in part of a community.
"
Accuracy and visibility
Accuracy, and they need to also see you, not just you following the app
"
Data-driven trends
Analyse past data to identify trends rather than creating new ones. Allow exercise swaps based on equipment availability, with an option to re-suggest initially swapped-out exercises.
"
Key considerations
Some things to be considered are: 1. Virtual Group Classes 2. Holistic Wellness 3. Offline Access

"
Simple interface
Simple, not cluttered interface. Fun new workouts, especially dancing.
"
Less stress
Just in general, less stressful experience for someone who can get too hard on themselves for missing workouts or not achieving set goals.
"
Social aspect
I like the fitness apps that have a 'social media' aspect to them because seeing other people's progress is very inspirational and makes you feel like your in part of a community.
"
Accuracy and visibility
Accuracy, and they need to also see you, not just you following the app
"
Data-driven trends
Analyse past data to identify trends rather than creating new ones. Allow exercise swaps based on equipment availability, with an option to re-suggest initially swapped-out exercises.
"
Key considerations
Some things to be considered are: 1. Virtual Group Classes 2. Holistic Wellness 3. Offline Access

Creating Pool of Ideas

During the ideation phase, I didn't limit myself to specific ideas on how to tackle the problem. As a result, I came up with some fun solutions. To make them more visual, I added some images, including a few generated with AI, which was a great way to spark further creativity.

AI-Powered scheduling assistant
✦ Will analyse Jenny's calendar and automatically suggest optimal times for workouts and mindfulness sessions based on her availability.
Healthy habit challenges platform
✦ Will encourage Jenny to incorporate healthy habits into her routine.
Gadget to put on the desk
✦ Will remind to have some move after sitting for a long time.
Augmented reality glasses
✦ Will enable user to do personalised workouts with AI coach.
Bracelet
✦ Shows level of activity with colour or image (growing flower: first stem, leaves, flowers).
Augmented reality app
✦ Phone camera helps to track movements.
Weekly email
✦ Email with personalised workouts.

AI-Powered scheduling assistant
✦ Will analyse Jenny's calendar and automatically suggest optimal times for workouts and mindfulness sessions based on her availability.
Healthy habit challenges platform
✦ Will encourage Jenny to incorporate healthy habits into her routine.
Gadget to put on the desk
✦ Will remind to have some move after sitting for a long time.
Augmented reality glasses
✦ Will enable user to do personalised workouts with AI coach.
Bracelet
✦ Shows level of activity with colour or image (growing flower: first stem, leaves, flowers).
Augmented reality app
✦ Phone camera helps to track movements.
Weekly email
✦ Email with personalised workouts.

AI-Powered scheduling assistant
✦ Will analyse Jenny's calendar and automatically suggest optimal times for workouts and mindfulness sessions based on her availability.
Healthy habit challenges platform
✦ Will encourage Jenny to incorporate healthy habits into her routine.
Gadget to put on the desk
✦ Will remind to have some move after sitting for a long time.
Augmented reality glasses
✦ Will enable user to do personalised workouts with AI coach.
Bracelet
✦ Shows level of activity with colour or image (growing flower: first stem, leaves, flowers).
Augmented reality app
✦ Phone camera helps to track movements.
Weekly email
✦ Email with personalised workouts.

AI-Powered scheduling assistant
✦ Will analyse Jenny's calendar and automatically suggest optimal times for workouts and mindfulness sessions based on her availability.
Healthy habit challenges platform
✦ Will encourage Jenny to incorporate healthy habits into her routine.
Gadget to put on the desk
✦ Will remind to have some move after sitting for a long time.
Augmented reality glasses
✦ Will enable user to do personalised workouts with AI coach.
Bracelet
✦ Shows level of activity with colour or image (growing flower: first stem, leaves, flowers).
Augmented reality app
✦ Phone camera helps to track movements.
Weekly email
✦ Email with personalised workouts.

Narrowing Down Ideas

Since our audience is always on the go, I needed to create a solution that is easily accessible. Therefore, a mobile app would be the perfect solution for busy professionals.

How will this app stand out from other apps on the market?

To achieve this, I narrowed down the pool of ideas to the top four inspired features that cater specifically to the needs of busy professionals.

The most helpful features according to the user survey

AI-Powered Scheduling Assistant

✦ Analyses schedules, goals, and preferences to recommend optimal workout and mindfulness times.

✦ Adapts in real-time to calendar changes, ensuring consistency without disruption.

"Snackable" Workouts and Mindfulness Breaks

✦ Offers 5-10 minute sessions to fit into busy schedules.

✦ Sends intelligent notifications to maximise brief windows of time for fitness and mental well-being.

Personalised Routine Builder

✦ Customises fitness plans based on user goals, fitness levels, and time availability.

✦ Adjusts dynamically as users progress for a more effective and engaging experience.

User Journey Map

The scenario focuses on Jenny, who often finds herself cancelling workouts due to unexpected work demands, leading to frustration.

Visual representation of the User Journey Map

Personalised Routine Builder

Personalised Routine Builder

Visual Design

View Prototype

Personalised Routine Builder

Reflections

1. Sole Ideation

Challenge:

During the ideation phase, working solo meant I had to generate and evaluate a wide range of ideas without immediate feedback from a team.

Solution:

To overcome this, I used mind mapping and sketching techniques to explore different concepts thoroughly. I also sought feedback from potential users and peers through informal discussions, which helped refine the ideas and ensure they were user-centric.

1. Sole Ideation

Challenge:

During the ideation phase, working solo meant I had to generate and evaluate a wide range of ideas without immediate feedback from a team.

Solution:

2. Idea Prioritisation

Challenge:

Balancing creativity with feasibility was another significant challenge. Some ideas were innovative but difficult to implement within the project's constraints.

Solution:

I prioritised ideas based on their potential impact and feasibility. I created a matrix to evaluate each idea against criteria such as user value, technical feasibility, and alignment with project goals. This structured approach helped in selecting the most viable and impactful solutions.

2. Idea Prioritisation

Challenge:

Balancing creativity with feasibility was another significant challenge. Some ideas were innovative but difficult to implement within the project's constraints.

Solution: